SERPENT

SERPENT

PSYOP & Influence Assessment

Longitudinal survey-baseline measurement of whether an influence campaign actually changed a population — assessment, not collection.

SERPENT

Global PSYOP & Influence Campaign Assessment

SERPENT measures whether an influence campaign actually changed a population — against its own pre-campaign baseline — rather than competing on collection. Baselines are drawn from Aztech's own nationally representative public opinion survey work spanning multiple regions, with media and campaign-volume data from GDELT structurally barred from the attribution engine so publication is never mistaken for exposure.

Baseline→Measure →Attribute→Assess
01

Longitudinal Survey Baselines

Baselines drawn from Aztech's own nationally representative public opinion survey work — spanning multiple regions — measuring real pre/post-campaign population shift.

02

Defensible Assessment Lane

Positioned deliberately against collection-focused incumbents — SERPENT's lane is measuring whether a campaign changed a population, not out-collecting the field.

03

Media Volume as Sequencing Evidence Only

GDELT DOC 2.0 published-volume data feeds timing/sequencing signal only — structurally barred from the attribution engine, because publication is not exposure.

04

Repeatable, Spec-Aligned Build

Built to the boilerplate common across federal public opinion research contracts — random seed disclosure, AAPOR RR3 by strata, open-end coding, Roper Center archiving — a repeatable spec, not one customer's preferences.

05

Sentinel-Graded Reference Catalogue

AZTECH-SENTINEL-CORE grading across an external reference catalogue of survey, census, exposure, adversary, and ground-truth sources feeding sampling design.

06

Honestly Scoped

Internally assessed at TRL 4–5. TRL 5 is earned when a real public opinion survey wave loads and grades correctly.

07

Analyst Workbench — Optional Add-On

A browser-based tabulation layer for analysts working directly with a delivered SPSS system file — weighted crosstabs with column significance testing, AAPOR RR1/RR3 by strata, open-end coding, and post-stratification weight construction, with a plain-English audit log standing in for syntax. Rides on SERPENT as an additional capability, not a redefinition of its assessment core — not yet validated against a live survey dataset.

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CEO
Jeremy “JB” Bracamontes